Every few months, Target enlists a high end designer to create a line that will be exclusively sold at their stores and in the price bracket for their target market. In the past, designers such as Rodarte, Zac Posen, and most recently (and some may say most infamously) Missoni. The latest designer to join this group is Jason Wu. You may not know his name, but you definitely have seen his work. He is the man responsible for designing First Lady Michelle Obama's Inaugural Ball gown in 2008.
Fast forward four years and Jason Wu is one of the top designers in the industry and his designs can be seen on many of Hollywood's hottest entertainers. Now, his designs are available for those fashionistas that don't have the ability to buy his higher end products; which could cost almost four times as much (or more) than what will be offered in a limited edition standalone collection at Target.
The Jason Wu for Target collection may have a lower price tag but it has the same style aesthetic as his higher priced label. His fun, flirty and ladylike style is still apparent in the Target collection. The collection is full of floral and striped knee-length skirts and lightweight fabric shirts that would make great additions to your spring wardrobe. There are also clutches, handbags and accessories available to complete your look. The prices for the collection range from $20-$60, so in addition to being appealing, they're affordable. Appealing AND affordable? I'm sold!
The Jason Wu for Target collection hits stores and Target.com for a limited time starting February 5, 2012. If the reaction to his line is anything like the Missoni chaos (out of stock merchandise within a couple hours, cancelled online orders, etc.) a few months ago, I would suggest getting there early to check it out! Below are just five of the looks that will be available.
Textured Pleated-Front Peplum Top $33
Trench Coat $55
Flared Dress $60
Long-Sleeved Sheer Blouse $35
Pleated Canvas Skirt $30
Front-Flap Straw Bag $40
Pleated Skirt $30
Lace Clutch $30
Short-Sleeved Tee $30
Cuffed Shorts $27
Straw and Canvas Clutch $30
Sleeveless Top With Sheer Panel $27